Blog/Product
Product
Building products worth shipping now that AI made average free. Craft, restraint, and the discipline that separates best-in-class from the commodity middle.
Product · Jun 2026 · 7 min read
Average Is Free. Build Best-in-Class.
AI drove the cost of competent to near zero, so average is now free, and free supply is worthless supply. The market is splitting into two states: best-in-class and free. The middle is being deleted. Best-in-class is the only defensible position left, and it is the only product worth shipping.
Product · Feb 2026 · 4 min read
Trust Is the Product
In regulated workflows, users want certainty, not delight. Trust becomes the product, built from three things: clarity so they know what is happening, control so they can intervene when it matters, and proof so the system can explain itself. As AI accelerates, that trust becomes the interface itself.
Product · Feb 2026 · 3 min read
Small Teams Create Great Products
Small teams build better products because trust replaces process. A handful of people who share one taste and one bar move faster than any org chart. Less coordination, less ceremony, more making. Every decision has a real owner. The magic is chemistry, not headcount. Staff for care, then protect their focus.
Product · Nov 2025 · 4 min read
How to Make Product Design Sexy
Product design becomes sexy when you rebuild neglected categories, not when you decorate them. CRM, ERP, tax, and PropTech were never boring. They were starving for design. Fix the experience and you create relief, give people time back, and turn compliance into confidence. That transformation is what makes design irresistible.
Product · Sep 2025 · 3 min read
MVPs Are Lazy. Build the Real Thing
Do not build a minimum viable product. Build the narrowest version that still carries the soul: one core user, one core job, one calm flow, and craft that signals respect. MVP got corrupted into an excuse for half-built work. Early adopters are believers, not beta testers, and careless products break their trust.
Product · Aug 2025 · 2 min read
Be Impossible to Ignore in Design
Average product design disappears. To be impossible to ignore, design with intent, not volume. Make every pixel earn its place, give the product a personality that lands immediately, and design for emotion over specs. Safe is invisible. Choose a point of view, exclude what dilutes it, and build something users feel and share.