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Justin Bartak Portfolio

Chief Design Officer, Design Leadership and Award Winning UI/UX/UXR Product Designer

Justin Bartak Product Design Portfolio

Chief Design Officer, Design Leadership, 3x Zero-to-One Design Leader and Award Winning UI/UX/UXR Product Designer

Justin Bartak is a visionary zero-to-one design leader and creative force who redefines what it means to build exceptional products. As Founder, CEO, CTO, CDO, CMO, CPO, and VP of Design, Justin brings a multifaceted approach to innovation, seamlessly blending the disciplines of technology, product design, and marketing strategy. His philosophy is simple yet profound: design comes first. Like the ethos of Apple, Justin’s products are built on the principle that the intersection of design and technology creates experiences that transform lives.

As CEO, Justin drives the company’s overarching vision, ensuring every decision aligns with a relentless pursuit of excellence. As CTO, he harnesses cutting-edge technology to engineer powerful and profoundly intuitive products. As CDO, he elevates design to an art form, creating UI/UX interfaces and experiences that feel natural, elegant, and effortless. As CMO, Justin’s storytelling captivates audiences, turning products into movements that customers are proud to champion. As CPO, he shapes a culture of creativity and precision, where every product is a masterpiece in form and function.

Justin’s design-first approach transforms abstract ideas into tangible, beautiful realities. He believes that great products don’t just solve problems—they evoke emotion and delight. Every detail, from the curvature of an interface to the seamless flow of functionality, is crafted with purpose and intent. He leads with the conviction that simplicity is the ultimate sophistication, ensuring that each product resonates deeply with users and exceeds expectations.

Under Justin’s leadership, design, branding and innovation becomes a collaborative art. He inspires and guides cross-functional teams with a shared vision, fostering a culture where design creativity flourishes and boundaries are pushed. His work is a testament to the power of design, product marketing, and technology, which work as one—not just tools to meet needs but expressions of human ingenuity.

Justin’s legacy is measured not by accolades but by moments of wonder—when users encounter his team's creations and feel the harmony of design, product marketing, and technology working effortlessly together. His products are not just used; they are loved. With every innovation, Justin reaffirms that the future belongs to those who dare to design it.

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3x Zero to One Product Design Visionary

Taxa™ (Acquired by Aiwyn) offers simple. innovative, intelligent professional tax products

https://taxa.ai

VP Design - Aiwyn
Aiwyn Product Design, UI/UX/UXR, Front-End Engineering, Branding, Innovation
Product - Taxa

TaxTech Product Design Vision

Product Designs of the Future Today
At Taxa, we stand at the intersection of innovation and design, where the art of product creation meets the science of user experience. Leading our product design, front-end engineering, and branding teams, our mission is to transform the landscape of intelligence tax software.

We are driven by a singular vision: to cultivate a culture that prioritizes exceptional product design and an unwavering dedication to our customers. Every decision, every iteration, and every line of code is infused with a relentless passion for creating solutions that not only meet needs but inspire and elevate the user experience.

Simple UI/UX Product Designs

Feel The User Experience Difference
We recognize that clarity and sophistication are paramount. Every element of our design is meticulously considered, ensuring that each interaction is not just functional but also a delight. By harnessing the capabilities of powerful LLM (Large Language Models) and AI-driven knowledge graphs, we aim to elevate our software beyond mere tools, transforming it into a profound partner in the accounting process.

"Justin has an astonishing wealth of knowledge and skills that are hard to find in C-level leadership nowadays. I'm continually inspired by his vision, innovative ideas, and overall passion for design. He repeatedly elevated the standard of our projects with his years of experience and innate ability to foster a collaborative and supportive team environment. Under his guidance, I have experienced both personal and professional growth that I attribute to his mentorship and commitment to nurturing talent within the department."

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Minimal Product Designs People Love

Norhart® offers innovative SaaS fintech, banking, and investment products

https://www.norhart.com/invest/


CTO, CDO, CMO Norhart®
Fintech Product Design, Software Dev, Tech Innovation and UI/UX
Product - Norhart Invest™

Innovative Fintech Product Vision

Building Business Growth Engines
Led Norhart's product vision with a significant $200M+ initiative. Our goal? To kickstart innovation and make the company all about product design, with a serious focus on obsessing over products and customers.

Minimamist Product Designs (UI/UX)

Products Customer Love
Established and crafted the organizational product vision and product strategy, overseeing software engineering, product design, and user experience (UX) initiatives to guarantee successful profitability outcomes and the attainment of KPIs and OKRs throughout the organization. Ensured that our product experience (UX) remained the top priority in all decisions to differentiate our product from competitors. Obsessed over all product details to ensure customer needs, pain points, and feedback were beyond what was expected

Building The Future With AI

Reduced Product Development Time
Successfully developed and built a Fintech platform at scale that generates $70 million annually in investment capital. Its standout features include an intuitive user experience(UX) and a streamlined user interface (UI), setting it apart from the competition. Harnessed the power of AI to slash development time by 50%, facilitating the acceleration of both the product ship date and release. These time-saving measures allowed us to dedicate more resources to product innovation, as well as refining the User Interface (UI)and enhanced user experience (UX).

Cutting-Edge Product Development

Building The Future With AI
Developed multiple SaaS products using Plaid®, Modern Treasury, React.js, Node.js, Redis, DynamoDB, and AWS Infrastructure. Successfully developed and built a Fintech platform at scale that generates $70 million annually in investment capital per year.

"Justin is someone extraordinary. Usually, someone with this strong skillset can be difficult and may not fit culturally within a company. Justin is different. He is intensely loyal and will work incredibly hard to support you and help make your dreams come true. He finds great joy in building high-performance teams that produce exceptional products and results, and his people love him for it. Justin's teams constantly received the top engagement scores in the entire company."

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Designs Award Winning Tech Products

Gro CRM® is a secure and user-friendly CRM platform designed just for Apple® users


Founder, CEO and Chief Product Design Officer Gro Software®
CRM Product Design, Software Dev, Tech Innovation and UI/UX
Product - Gro CRM®

One CRM Product Design To Rule Them All

CRM App Users Craved
Founded and drove the vision and software development for this innovative B2B SaaS platform, tailor-made for iOS devices and Apple Business Users. It was a hit worldwide, making waves everywhere. Our hard work paid off big time, scoring us many awards for product design and product user experience.

Influenced Global Businesses

Worldwide Product Growth
Built a highly optimized and secure tech stack platform at scale to connect Apple’s 23 million Small Business Users to our CRM Platform. Collaborated with Apple’s B2B marketing teams to enhance our product brand, marketing strategies, and market positioning. Utilized Machine Learning (ML) to improve the user experience workflow by analyzing data and converting it into leads. Increased our customer base by 86% year over year by formulating crucial marketing and brand awareness strategies to enhance our brand.

Innovative Product Leader

Product Leader
Collaborated closely with Apple’s B2B marketing teams to elevate our product brand, refine marketing strategies, and optimize our market positioning. These collaborative efforts yielded exceptional results, driving a remarkable 120% growth across our product line, solidifying our presence in the market and amplifying our reach to a wider audience.

"Justin's expertise in cloud-based platforms is extraordinary. He has a vast knowledge of the tech stack in a way few people do. Together with his team, they consistently deliver apps prioritizing user experience, boasting cutting-edge features, and exhibiting highly maintainable code. This underscores Justin's deep expertise in the tech field. What I really like about Justin is that he can lead a team to execute, craft the experience, guide the architecture, write the code, and deeply support the team when needed. Justin exhibits that collaborative leadership is necessary to develop exceptional teams and products."

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Pioneering Product Design Disruptor

Elements CRM® is a CRM/ERP platform built exclusively for Apple® businesses.


Founder. CEO, CTO and Chief Design Officer Ntractive®
CRM/ERP Product Design, Software Dev, Tech Innovation and UI/UX
Product - Elements CRM®

Pioneered Visionary CRM Products

Product Innovations
Founded and led the vision of a worldwide B2B SaaS CRM platform with groundbreaking technology innovations. These innovations caught the eye of Apple’s senior executive leadership, who recognized us for our innovation, slick product design, and user experience. As time passed, our customers became big fans of our product and brand, helping us establish our place in the market and creating product evangelists.

Raised Investment Capital

Zero to One Growth
Pioneered an innovative, scalable technology, a web application that looked and worked like a desktop application. This groundbreaking innovation led to raising 2.5+ million seed capital from Angel Investors and VC for go-to-market strategy and product launch.

Disrupted Global Business Markets

Growth Results
Adding 100 companies and thousands of business employees to the CRM B2B platform in the first 100 days. Partnered with Apple® to showcase our CRM products at Apple flagship stores worldwide, resulting in 80% growth YoY. Drove product and revenue growth in Europe, Japan, and China by localizing (i18n) our products for different cultures.

Product Domination

Converted Businesses To Our Products
Converted 80% of Apple Small business users from competing CRM platforms, including Salesforce, HubSpot, Zoho, and other CRM competitors, by creating a value-added product that spoke to the global business market. Ignited successful global product growth that cultivated consumer evangelists and revenue in US, Europe, Japan, and China. This strategy led to international product and sales growth of 45% YoY.

"Justin is a great mentor, coach, and just an inspiring person. Two words can sum up Justin in the work environment "Team Player"! Justin is so supportive, engaging, and understanding of his people. He is always willing to listen. He builds great relationships, partnerships, and inspires loyalty by cultivating, curating, and growing the most positive traits, skills, and behaviors possible from his people. Justin chooses to elevate people by giving them the tools, knowledge, and guidance they require to be successful in their roles. Justin believes his people are his most valuable asset."

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Product Marketing That Users Are Obsessed With

Beautiful Engaging Marketing That Creates Evangelists


Founder, Chief Design Officer® and Chief Product Officer
Website Product Marketing and Branding for Taxa™, Norhart Invest™ and Gro CRM®

Chief Design Officer and Chief Marketing Officer Norhart®
Product Marketing and Branding for Norhart®

Chief Design Officer Norhart®
Created Building Design Language, Branding, Facade and Interior for Norhart®

Founder, CEO, Chief Technology Officer and Chief Product Officer Ntractive®
Apple® and Ntractive® Joint Product Marketing Partnership

Design Driven Product Marketing

Visual Product Eye Candy That Sells
Explored and solved complex business and technology issues. Conducted consumer, competitive, and market research to create financial models, roadmaps, and strategies for continued growth. Kept moving the technology, products, and customer experience in the right direction by establishing a strategic business planning process.

Create Product Evangelists

Fans Obsessing Over Product
Drove the end-to-end execution and delivery of a scalable global consumer experience platform. Led teams and resources across the organization to deliver and launch products on schedule. Very skilled at making fast decisions on the fly to clear obstacles and roadblocks that would impede product launches.

Product Marketing Results

Legendary Customer Engagement
Developed the vision to better serve consumers and translated it into key priorities and new growth opportunities. Gathered consumer, marketplace, and business insights to connect the dots, elevate trends, and generate new ideas.

"Without hesitation, he has been one of the best managers I've had in my entire career; he genuinely cares for the well-being and development of his team. It doesn't take long to see how he inspires and empowers those around him, creating an atmosphere where everyone feels valued and encouraged to contribute their best. His compassion and honest interest in the success of each individual make him a truly exceptional leader. His guidance and support create a sense of camaraderie beyond the typical manager-employee relationship."

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Corporate and Product Brand Identity Design

Building brand recognition and equity that creates fans and evangelists




Gro CRM®, Ntractive®, Norhart®, Taxa
Brand Identities

"While working alongside Justin, I observed his knack for steering success by utilizing cutting-edge technology platforms and innovative design strategies. His leadership in developing customer-centric technology and his dedication to fostering innovation have played a pivotal role in driving Norhart's growth and achievements. In addition to his remarkable professional talents, Justin is a genuine and approachable individual who always goes the extra mile to support and mentor his colleagues. His dedication to excellence in every aspect of his work is commendable."

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Builds Culture and Remote Cross-Functional Teams

Justin cultivates, coaches, and mentors his teams!


Cultivates and Grows Leaders

Daily Standup and 1:1
Expertise in managing and building high-performance leaders, teams, and talent from diverse business units within the organization (Software Engineering, UX Design, Creative, Marketing, IT, Finance, Customer Success and Operations).

Remote Cross-Functional Teams

Recruit, Mentor, and Coach
Strong Background in fostering a culture of innovation by assembling remote cross-functional high-performance teams in various departments. This is achieved through strategic recruitment, mentorship, and empowerment of top-tier talent.

"As a leader, Justin's approach is nothing short of transformational. His deep understanding of the values of each team member allows him to tap into their unique strengths, driving inspiration within cross-functional and diverse teams. Justin fosters an environment of personalized communication, granting the flexibility for team members to make meaningful contributions while effortlessly removing hurdles in their path."

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Personality

When I'm not at work, you can find me traveling, working out, taking photos, and spending time with my family


Photography by - Justin Bartak