Justin Bartak - Builds Apple-style products people love
Justin Bartak Profile image

Justin Bartak Portfolio

Builds Apple-style products people love. Visionary CDO, CPO, CTO.

Justin Bartak Product Leadership Portfolio

Builds Apple-style products people love. Visionary CDO, CPO, CTO.

Justin Bartak builds products people love. Not because they are flashy or feature-rich, but because they feel inevitable. Simple. Natural. Right. His work lives at the intersection of design, technology, and emotion, where elegance becomes utility, and utility becomes something greater. It becomes human. Every product he touches carries the quiet confidence of design that has been deeply considered.

Justin is a visionary Chief Design Officer, CPO, and CTO. A founder. A product architect. A designer who leads with intention and builds from zero with relentless precision. His leadership spans disciplines, but his conviction remains constant. Design comes first.

He has guided some of the most admired product teams in SaaS, fintech, taxtech, and CRM. He has created platforms that power hundreds of millions in transactions and experiences that scale across continents. From building CRM systems for Apple business users to engineering AI-powered fintech platforms, his track record reflects both scale and soul.

As a CEO, he defines vision and clarity. As a CTO, he engineers products that feel invisible in use. As a CDO, he elevates interface to emotion. As a CMO, he creates storylines that shape markets. As a CPO, he builds cultures that care deeply about the craft.

His design philosophy is rooted in purpose. Every interaction should feel intentional. Every detail must earn its place. Simplicity is not the absence of complexity, but the mastery of it. This is the standard he holds, not only for himself but for every product, every team, every launch.

Justin doesn’t chase trends. He shapes them. He doesn’t just build companies. He builds belief. A belief that great design changes everything. It aligns teams. It inspires customers. It transforms how people feel.

The result is not just a product. It is a moment of resonance.
Something intuitive.
Something emotional.
Something loved.

This is what Justin Bartak creates. And this is why the future belongs to those who design it.

Taxa Logo

3x Zero to One Product Design Visionary

Taxa™ (Acquired by Aiwyn) offers simple. innovative, intelligent professional tax products

https://taxa.ai

VP Design - Aiwyn
Aiwyn Product Design, UI/UX/UXR, Front-End Engineering, Branding, Innovation
Product - Taxa

Product Design of the Future

Product Designs of the Future Today
At Taxa, we redefined what intelligent tax software could be. Where innovation meets intention, we created an experience that blends the soul of product design with the science of usability.

Through product design, front-end engineering, and branding, we didn’t just build features—we shaped clarity. Every decision was driven by purpose. Every interaction designed to spark trust, simplicity, and emotion.

Simple UI/UX Product Designs

Feel the User Experience Difference
Clarity and sophistication define every detail we design. Each moment is considered—crafted for emotion, for usability, for trust.

Powered by large language models and AI-driven knowledge graphs, our software transcends tools. It becomes a quiet partner in the accounting journey—adaptive, intuitive, and beautifully human.
“Justin has an astonishing wealth of knowledge and skills that are rare in C-level leadership today. His vision, innovative thinking, and unwavering passion for design are a constant source of inspiration. He consistently elevated the quality of our work with his deep experience and intuitive leadership style. More than a mentor, Justin created a space where creativity flourished, and people grew. My personal and professional development accelerated under his guidance. His impact is not just seen in the work—but felt across the team culture he shaped.”
Norhart Logo

Minimal Product Designs People Love

Norhart® delivers cutting-edge SaaS fintech, banking, and investment products

https://www.norhart.com/invest/


CTO, CDO, CMO — Norhart®
Fintech Product Design, Software Development, UI/UX, and Technical Innovation
Product — Norhart Invest™

Innovative Fintech Product Vision

Building Business Growth Engines
Led Norhart’s product vision across a transformative $200M+ initiative. The mission was bold: make the company design-led and product-obsessed. Every choice, from leadership to interface, centered around creating beautifully intuitive products people love.

Minimalist Product Design

Products Customers Love
Scaled the product strategy and vision across engineering, design, and UX. Every product decision was rooted in empathy and guided by user feedback. Prioritized emotion, simplicity, and trust to deliver experiences that feel obvious—in the best way possible.

Building the Future with AI

Reduced Product Development Time
Designed and launched a fintech platform that generates over $70M annually. By integrating AI into our workflows, we cut development time in half—accelerating innovation and empowering teams to focus on what truly matters: designing for delight.

Cutting-Edge Product Development

Engineering at Scale
Built next-generation SaaS fintech systems using Plaid®, Modern Treasury, React.js, Node.js, Redis, DynamoDB, and AWS. Engineered scalable infrastructure that powers $70M+ in capital flow—seamlessly blending reliability with refined product design.
“Justin is someone extraordinary. Usually, someone with this strong skillset can be difficult and may not fit culturally within a company. Justin is different. He is intensely loyal and will work incredibly hard to support you and help make your dreams come true. He finds great joy in building high-performance teams that produce exceptional products and results, and his people love him for it. Justin’s teams constantly received the top engagement scores in the entire company.”
Gro CRM Logo

Designs Award-Winning Tech Products

Gro CRM® is a secure and user-friendly CRM platform designed just for Apple® users


Founder, CEO, and Chief Product Design Officer — Gro Software®
CRM Product Design, Software Development, Tech Innovation, and UI/UX
Product — Gro CRM®

One CRM Product Design to Rule Them All

CRM App Users Craved
Founded and led the end-to-end design and development of a next-gen B2B SaaS CRM crafted exclusively for Apple® users. Built natively for iOS, Gro CRM delivered an elegant, intuitive experience that felt inevitable. Celebrated globally for its simplicity, speed, and design excellence, the product won awards and redefined the Apple-first CRM category.

Influencing Global Business

Worldwide Product Growth
Engineered a high-performance CRM platform that scaled to over 23 million Apple® business users worldwide. Collaborated with Apple’s B2B teams on go-to-market strategy, brand alignment, and product storytelling. Integrated intelligent ML workflows to drive automation, conversion, and retention—achieving 86% YoY growth through design-led strategy.

Leading with Product Vision

Innovative Product Leadership
Partnered directly with Apple’s business marketing teams to elevate Gro CRM’s market presence and UX strategy. These efforts drove 120% growth across our product suite, expanded our footprint in global SaaS markets, and positioned Gro CRM as the preferred CRM platform for Apple-first startups and enterprises.
"Justin’s command of modern cloud architecture is extraordinary. His depth of knowledge across the tech stack is rare. But what truly sets him apart is how he integrates that expertise with vision and execution. With Justin at the helm, our team consistently shipped user-centered apps that were intuitive, forward-thinking, and technically elegant. What I admire most is his ability to lead from every seat. He shapes the experience, architects the solution, writes the code, and mentors the team. His collaborative leadership style doesn't just produce exceptional products—it inspires the people who build them."
Ntractive Logo

Pioneering Product Design Disruptor

Elements CRM® is a CRM/ERP platform built exclusively for Apple® businesses.


Founder, CEO, CTO, and Chief Design Officer — Ntractive®
CRM/ERP Product Design, Software Development, Tech Innovation, and UI/UX
Product — Elements CRM®

Pioneered Visionary CRM Products

Product Innovations
Founded and led the creation of a global B2B CRM platform defined by breakthrough product design and technology. The product attracted attention from Apple’s senior leadership for its elegant UX and inventive desktop-class interface. What started as a bold concept evolved into a beloved platform, turning customers into loyal evangelists.

Raised Investment Capital

Zero to One Growth
Engineered the first web app that mimicked the performance and feel of native macOS software. This technical leap secured over $2.5M in funding from angels and VCs, powering a high-impact go-to-market strategy and lightning-fast product rollout.

Disrupted Global Business Markets

Growth Results
Onboarded 100+ companies and thousands of users in the first 100 days. Partnered with Apple to feature the CRM in flagship stores worldwide. Localized the product across Europe, Japan, and China—fueling 80% YoY growth and global brand adoption.

Product Domination

Converting the Market
Converted 80% of Apple’s small business customers from Salesforce, HubSpot, and Zoho by delivering a CRM platform tailor-made for their ecosystem. Drove global expansion across the US, Europe, and Asia, achieving 45% international growth and cultivating a devoted user base.
"Justin is a great mentor, coach, and truly an inspiring person. Two words that define him in the workplace: team player. He is supportive, engaging, and genuinely invested in the success of his people. Always willing to listen, Justin builds meaningful relationships, fosters collaboration, and inspires loyalty by cultivating the most positive traits in those around him. He elevates others by giving them the tools, knowledge, and trust to grow. Justin believes—deeply—that people are his most valuable asset."
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Product Marketing That Users Are Obsessed With

Beautiful, engaging marketing that creates brand evangelists


Founder, Chief Design Officer®, and Chief Product Officer
Website Product Marketing and Branding for Taxa™, Norhart Invest™, and Gro CRM®

Chief Design Officer and Chief Marketing Officer, Norhart®
Product Marketing and Branding for Norhart®

Chief Design Officer, Norhart®
Created Building Design Language, Branding, Facade, and Interior for Norhart®

Founder, CEO, Chief Technology Officer and Chief Product Officer Ntractive®
Apple® and Ntractive® Joint Product Marketing Partnership

Design-Driven Product Marketing

Visual Product Storytelling That Sells
Solved complex product and business challenges through a strategic design lens. Led deep consumer and competitive research to shape roadmaps, build growth strategies, and craft experiences that resonate. Every decision, visual, and message was designed to align technology and emotion—moving users from interest to belief.

Create Product Evangelists

Turning Customers into Fans
Led the end-to-end execution of a global experience platform that delivered at scale and inspired obsession. Aligned cross-functional teams around launch velocity, product clarity, and emotional impact. Removed friction, unblocked teams, and brought momentum to every release—turning product delivery into product love.

Product Marketing Results

Legendary Customer Engagement
Built a product marketing engine rooted in user insight and emotional clarity. Translated market signals into vision. Connected dots others missed. Elevated ideas into narratives that shaped how users felt—and why they stayed. Every message created momentum.
"Without hesitation, he has been one of the best managers I've had in my entire career; he genuinely cares for the well-being and development of his team. It doesn't take long to see how he inspires and empowers those around him, creating an atmosphere where everyone feels valued and encouraged to contribute their best. His compassion and honest interest in the success of each individual make him a truly exceptional leader. His guidance and support create a sense of camaraderie beyond the typical manager-employee relationship."
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Corporate and Product Brand Identity Design

Building brand recognition and equity that creates fans and evangelists




Gro CRM®, Ntractive®, Norhart®, Taxa™
Brand Identities
"While working alongside Justin, I observed his knack for steering success by utilizing cutting-edge technology platforms and innovative design strategies. His leadership in developing customer-centric technology and his dedication to fostering innovation have played a pivotal role in driving Norhart's growth and achievements. In addition to his remarkable professional talents, Justin is a genuine and approachable individual who always goes the extra mile to support and mentor his colleagues. His dedication to excellence in every aspect of his work is commendable."
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Builds Culture and Remote Cross-Functional Teams

Justin cultivates, coaches, and mentors his teams!


Cultivates and Grows Leaders

Daily Standups and 1:1s
Leads with intention and empathy—building high-performance leaders across engineering, design, marketing, operations, and customer success. Daily rituals like standups and 1:1s are not just check-ins, but moments to mentor, align, and elevate. Culture is shaped in the small things. Greatness is grown one conversation at a time.

Remote Cross-Functional Teams

Recruit, Mentor, Empower
Builds remote teams that feel connected, aligned, and energized. Assembles top-tier talent across disciplines through intentional hiring and hands-on coaching. Fosters a culture where innovation thrives, trust runs deep, and people feel seen, supported, and set up to succeed. The result is a team that moves as one.
"As a leader, Justin's approach is nothing short of transformational. His deep understanding of the values of each team member allows him to tap into their unique strengths, driving inspiration within cross-functional and diverse teams. Justin fosters an environment of personalized communication, granting the flexibility for team members to make meaningful contributions while effortlessly removing hurdles in their path."
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Personality

When I'm not at work, you can find me traveling, working out, taking photos, and spending time with my family